For the owners’ namesake restaurant, Miss Yip Chinese Café, Jennie Yip, and partner Amir Ben-Zion, a Chinese food lover, wanted to create a classic Hong Kong-style American Chinese food restaurant, including dim sum in Miami Beach, Florida.

JH collaborated with creative designer Paul Niski to assist with the branding and interiors of the space. The research began by collecting old photos of Chinese tea houses, medicine packaging, and vintage posters for inspiration. Then, I traveled around America to source Chinese artifacts and furniture for the restaurant. 

Miss Yip Chinese Café’s design inspiration derived from old Shanghainese tea houses with checkered floors and tin ceilings guided the interiors’ look and feel. In addition, the retro female mascot on the bike was used for all to-go packaging, merchandising, uniforms, menus, window detail, delivery car decal, marketing, and all digital platforms.

“Miss Yip is all about comfort food, the moo shu pork and pepper steak to Joe Allen’s meatloaf and mashed potatoes” – Miami Herald Review.

Miami Beach

Paul Niski

Chef Vincent Cheng

Concept Development
Brand Identity
Interior Design and Kitchen Planning
Menu Development
Operating Supplies & Equip. Sourcing
Business Strategy
Financial Forecasting
Delivery and To-Go
Recruitment & Management
Project Management

(c) Jenjuice Hospitality