Jennie Yip is a hospitality consultant with 28 years of leadership and entrepreneurial experience across the hospitality industry. She is a leader in developing and rebranding food and beverage concepts that make a difference in the guest experience.
Jennie began her career in 1992 in New York for Ian Schrager Company, holding various positions, including Restaurant Assistant Manager, General Manager, Director of Food and Beverage, and Food and Beverage Management Opening Team for Royalton Hotel and Delano Hotel. After the Delano Hotel’s success and falling in love with the creative process of hospitality development, Jennie founded Jenjuice Hospitality LLC at the age of 27 to help clients realize their passion for meaningful hospitality.
Her first project took her to Bangkok to develop the Food & Beverage Concepts for Central Group- Wave Department Store, the first modern 5-story lifestyle store in the city’s heart. Next, she returned to New York City with designer Christian Laiigre to develop and manage the Mercer Hotel & Mercer Kitchen for Andre Balazs and Chef Jean-Georges Vongerichten, Vice President of Food and Beverage Development and Management. She also strategized the expansion of the iconic NYC Indochine Restaurant Brand to London and Los Angeles.
In 2000, she co-founded the BD Morr Hotel Group to develop and manage Townhouse Hotel. For the next ten years, her work expanded to Condessa df Hotel, APT Night Club, Bond St Lounge, Benetton, Theo Bistro, Miss Yip Chinese Café, BUCK15 nightclub, and Gramercy Park Hotel.
For the last decade, Jennie collaborates with hospitality leaders and startups to define their mission and build their brand strategies to achieve the best guest experience possible. Some companies include 8 Cloves Indian Restaurant, Potpourri Boulangerie, Knickerbocker Hotel, Dream Hotel, Andre Balazs Properties, and Brockhouse Jerky.
Jennie continues to give back to the hospitality industry by mentoring women in restaurants and hospitality students and speaking engagements. She remains an active supporter of No Kid Hungry, Elizabeth Glaser Pediatric Aids Foundation, and Independent Restaurant Coalition. She lives in Dallas with her foodie husband and son and continues to travel for inspiration.