Since 1965, the Italian family-run retail group, Benetton Group, has been an international fashion symbol for colorful, bold clothing. But, after their first in-store restaurant launch in Europe, the brand wanted to explore the option of adding one to their flagship store on Fifth Avenue.

JH researched their midtown Manhattan location and proposed a variety of food & beverage concepts to enrich the shopping experience and bring in more local customers from the community.

New York City

Market Research