Right in the heart of Manhattan’s Meatpacking district, JH and Jonathan Morr created APT, the best hidden nightclub of the early 2000s, a must-see pit stop on West Side Highway’s club scene.

The loft apartment, designed by India Mahdavi, was inspired by a fictional character named Bernard, who “lived” and entertained at home. Guests popped by — David Bowie, Sean (P. Diddy) Combs, big-name chefs, and an endless parade of stylists here for Fashion Week.

“If you’re able to find this unmarked hot spot and make it past the strict door staff, you will enter one of the coolest pseudo living spaces in the city. APT is the epitome of the New York lounge scene, stomping ground for world-renowned DJs and incurable scenesters alike. You might want to move right into this uber-trendy apartment, complete with both an upstairs lounge, downstairs club, and a DJ spinning phat house and nouveau beats.” – Clubplanet

New York City

Frederique Gourmond

Chef Sonia El-Nawal

Concept Development
Brand Identity
Kitchen Planning
Menu Development
Business Strategy

(c) Frederique Gormand