BENETTON FASHION GROUP

Since 1965, the Italian family-run retail group, Benetton Group, has been an international fashion symbol for colorful and bold clothing. However, the retail/ restaurant model success in Europe, the brand wanted to explore restaurant options for their 5th Avenue flagship store.

JH researched the midtown location to propose a variety of food & beverage concepts that will attract local shoppers, and community to complement the shopping experience.

LOCATION
New York City

SERVICES
Market Research