THEO BISTRO

After a New Year’s Eve vacation in Phuket, Jenjuice Hospitality’s owner Jennie Yip and restaurateur, Jonathan Morr, decided to duplicate their dining experience back to  New York City and offer the same menu to their fellow New Yorkers. Housed in the old UPS Building of Noho, the team hired French designer Frederique Gourmand to transform the two-story space into a stylish restaurant, with a cozy lounge on the second floor with views of World Trade Center.

Theo, named after the General Manager’s adorable son, the bistro offered an eclectic American Asian cuisine and a robust cocktail menu to the local community. Due to its proximity to the Twin Towers, Theo closed shortly after 9/11 and was never re-opened.

“Making the Most of Lounging by Keeping It Simple” – N.Y.Times

LOCATION
New York City

INTERIOR DESIGN
Frederique Gormand

CHEF
Chef Spencer Black
Chef Greg Archer

SERVICES
Concept Development
Brand Identity
Interiors
Menu Development
Business Strategy
Financial Forecasting
Management

PHOTO PERMISSION
Frederique Gormand