BRANDING, PACKAGING & MERCHANDISING

 

Jenjuice Hospitality’s keen approach to branding and packaging starts with the owner’s vision and ends with their customer’s satisfaction.

We work with corporations, entrepreneurs, hotels, restaurants and bars on all aspects: Logo, Brand Identity, Merchandising, Web Design, Presentation Decks, Hotel Amenities, Illustration, Packaging, Labels and Cookbooks. From ideation to purchasing, this process could take 2 weeks to 3 months, based on scope of work.

LABEL . Ross Brewing Co. is Red Bank, NJ's top craft brewery. Inspired by nostalgic days lazing on the coastal rivers, Ross references the sport of sailing in its iconography and typography. Each can's label illustrates one of the five rivers the core beers are named after.

ROSS BREWING

BRANDING. PACKAGING. HOTEL COLLATERAL. Set in the center of Tokyo's Harajuku Station, Hotel Osso is an affordable hotel for young hip travelers. JH designed all hotel collateral from doorknob hangers, postcards, in-room amenities to merchandise for the Hotel Beauty Box subscription program.

HOTEL OSSU

PACKAGING. BRANDING. Kidfresh, a wholesome frozen-food-for-kids brand, needed help packaging their cross-promotion with Nickelodeon. With this project finished, JH was commissioned to create new product packaging for a waffles line plus other marketing endeavors -- sell sheets, web ads.

KID FRESH

BRANDING. PACKAGING. MERCHANDISE. PRINTED COLLATERAL. JH developed the subscription box concept, Hotel Beauty Box. A quarterly subscription for people who love to travel and stay in stylish hotels. Each box was curated, sourced and brought to market on time.

HOTEL BEAUTY BOX

PACKAGING. WEBSITE. Legally Addictive Foods is an aptly-named snack-food startup in Brooklyn that needed packaging for their new Surprise Party cookie-cracker product. JH got the job. When it took off instantly, JH was commissioned to redesign LA's entire packaging concept for all their products and update their marketing materials online and in print.

LEGALLY ADDICTIVE

PRIVATE LABEL. PRINTED MATERIAL. Towhouse Hotel is a Miami Beach Art Deco hotel for young professionals and cool Europeans who love the beach. Designed by Indian Mahdavi, JH curated the hotel's stylish gift shop and sourced chic private label goods.

TOWNHOUSE HOTEL

BRANDING. PACKAGING. HOTEL COLLATERAL. Hotel Selva is a surf school and hotel for beginners and novices on the south coast of Costa Rica. With a target audience of surf lovers and millennials, its branding throughout the hotel is way fun and playful.

HOTEL SELVA

BRANDING. PACKAGING. Molly Cichy was Brooklyn Brewery’s first in-house designer. She worked and learned from legends Milton Glaser and Stephen Doyle. She helped move the indie brewery’s branding image toward a more modern direction by targeting the growing population of young, dedicated craft beer drinkers. Projects: managing a complete packaging overhaul, branding a domestic & international beer event series.

BROOKLYN BREWERY

BRANDING. LOGO. NAMING. MERCHANDISE. Inspired by the small bars of Tokyo, BUCK15 lounge was a cult-like destination for young artists and collectors of streetwear. JH collaborated with fashion giant Puma to design staff uniforms and marketing materials.

BUCK15 GALLERY LOUNGE

BRANDING. PACKAGING DESIGN. WEB DESIGN. Kelvin makes organic slush mixes for frozen drinks. By combining its flavor bases with liquors, you can make just about any cocktail in frozen form -- cool slushie. It's branding uses fun graphic patterns and color blocks in overlapping motifs to highlight photos of beautifully crafted drinks.

KELVIN SLUSH COMPANY

LOGO IDENTITY The inspiration for Miss Yip Chinese Cafe came from vintage posters and retail packaging from 1930s China. Graphic designer David Mendl and interior designer Paul Niski captured the essence of that era and modernized the Miss Yip brand for all Chinese food lovers of America.

MISS YIP CHINESE CAFE

LOGO IDENTITY Chasing Sunset is an RV for rent in Dallas, Texas. This one-of-a-kind trailer is 15-feet long and sleeps 4 people. JH created a logo inspired by the great outdoors plus other elements to be used for merchandising.

CHASING SUNSETS