PROJECT: Sketch, Chicago
With a few notes on hand, Sketch approached JH to find clarity on their Chicago Asian Fusion concept in the West Loop. Together, we developed an effective visual business plan telling her story, including identifying her target market, menu, guest mapping, service style, branding, design, financial goals, technology, pre-opening costs, and funds needed to open.
“I have been in the hospitality business for 25 years, so I am no stranger to operating a restaurant. However, opening your place can be quite daunting. There are so many facets, and regardless of experience, it might be difficult to know where to start.” -Monique Carter, Sketch Chicago.
Today, Sketch Chicago is starting a pop-up dinner series and pre-planning a restaurant after COVID19.
OWNER: MB Hospitality, Chicago
SERVICES: Concept Development, Menu Development, Business Strategy , Financial Forecasting, Technology