PROJECT: Benetton, NYC
Since 1965, the Italian family-run retail group, Benetton Group, has been an international fashion symbol for colorful and bold clothing. With the retail restaurant concept’s success in Europe, the brand wanted a restaurant in a casual environment serving delicious comfort food.
JH market researched the New York’s flagship Fifth Avenue location to propose a food & beverage concept that can attract the local shoppers, community to compliment the shopping experience.
SERVICES: Market Research
WEBSITE: United Colors of Benetton