PROJECT: Benetton, NYC

Since 1965, the Italian family-run retail group, Benetton Group, has been an international fashion symbol for colorful and bold clothing. With the retail restaurant concept’s success in Europe, the brand wanted a restaurant in a casual environment serving delicious comfort food.

JH market researched the New York’s flagship Fifth Avenue location to propose a food & beverage concept that can attract the local shoppers, community to compliment the shopping experience.

SERVICES: Market Research


Benetton 1997 portraits

WEBSITE: United Colors of Benetton



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