8 Cloves

PROJECT: 8 Cloves, Dallas, Texas

Indian Food in Dallas? As Chef Affifa Nayeb, the Kabul native followed her passion for food; she enrolled in culinary school to pursue her dream of owning a restaurant and leaving her “corporate” job. With her entrepreneurial spirit, she found a food gap in the Dallas market and wanted to introduce Indian cuisine to the growing downtown and Dallas Farmer’s Market neighborhood.

 After the first meeting, a friendship was born, and JH was engaged to develop the kiosk design, naming, logo, packaging, menu design, website, and operational planning. Through storytelling, JH captured the chef’s vision and made a successful venture, which is expanding in Dallas today.


CHEF: Chef Afifa Nayeb

SERVICES: Brand Identity, Logo, Interior Styling, Marketing Collateral, Packaging Strategy, POS Integrationm Delivery Assessment, Website

PHOTO: Permission from 8 Cloves


Dallas News

Dallas Observer



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