Only 150 meters from the famous Time Square New York City ball drop, Knickerbocker Hotel approached JH to rebrand and add food & beverage programming to the spectacular 3,500 sq. foot rooftop space, St. Cloud Rooftop. Designed by Italian designers Gabellini Sheppard, JH styled the indoor and outdoor spaces, curated the F&B programs, and developed the Club Macanudo Cigar lounge.
JH also coordinated and hosted the 2017 New Year’s Annual Ball drop event for 1000+ guests generating over $1.7 million in revenue for one evening.